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Confidential proposal
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Studio 1299 / Website Redesign Proposal / March 2026

Breeze processes billions. Your site should close like it.

Studio 1299 proposes a complete redesign of breeze.com. Positioning, design system, and production build.

01 / Company Intel

We did
the homework.

We researched Breeze's market position, team, and competitive landscape. Here's what shapes this proposal.

Founders
Millie Yang
CEO & Co-Founder
Ex-Stripe · Ex-DoorDash · Kleiner Perkins background. Enterprise payments credibility and a Silicon Valley investor network.
Peng Du
Co-Founder
Led Stripe's APAC card network expansion. Deep expertise in global payment rails, rare in the gaming-specific MoR space.
Backers + Traction
Sequoia Capital
Arc Program 2022. Sequoia's seed-stage accelerator. One of the most powerful trust signals in fintech.
FJ Labs
Co-investors, marketplace and fintech specialists with a global portfolio.
Stake.us / Live Client
One of the largest US social casinos. Handles Gold Coin purchases and cash prize redemptions. Real revenue, real compliance, gaming-native deployment at scale.
The Real Moat

What competitors cannot replicate

  • Gaming-native risk profiles built into the core, not bolted on post-launch
  • Crypto/fiat unified rails: single API for USDC, card, ACH, and wire
  • Only MoR purpose-built for iGaming's regulatory complexity across markets
  • Stripe DNA: enterprise-grade reliability and developer experience from day one
  • Stake.us deployment proves compliance at scale in US social gaming
02 / The Unclaimed Wedge

Nobody owns both.

Every competitor either knows gaming or knows payments. Breeze sits in the gap.

Gaming Expertise →
Payment Infrastructure →
THE WEDGE
Xsolla
Gaming-native but limited payment rails. No MoR flexibility.
Paddle
Strong payment infra. Zero gaming expertise or vertical knowledge.
FastSpring
Mid-tier payments. No gaming specialization. Generalist positioning.
Lemon Squeezy
Developer-friendly. Low-end market. No enterprise capability.
Breeze
Both. Gaming expertise AND payment infrastructure. The only player in the top-right.
CompanyGamingCryptoRep
Breeze ↗ NATIVE UNIFIED CLEAN
Xsolla YES PARTIAL CONTESTED
Paddle SAAS ONLY NO SOLID
FastSpring LEGACY NO DATED
Lemon Squeezy INDIE NO FRESH
03 / Site Audit

The diagnosis.

Critical / SEO

Effectively invisible to Google

Homepage renders ~1,700 characters of readable content. That's thinner than a tweet thread. Google has almost nothing to index, meaning Breeze doesn't rank for the searches its buyers make.

~1,700 chars
Critical / Trust

'AI-Powered' with zero proof

The hero headline claims "AI-Powered" with no supporting detail: no use case, no data, no demo path. In 2026, that phrase without evidence actively erodes trust with technical buyers.

0 supporting claims
Critical / SEO

Zero content strategy

No blog, no case studies, no landing pages. Zero SEO footprint. Xsolla has hundreds of indexed pages for "gaming payment processor." Breeze has none. That gap compounds daily.

0 content pages
Warning /Credibility

Trust signals buried in JS

Sequoia and Stake.us are loaded dynamically, not crawlable. Google doesn't see them. AI Overviews can't cite them. The two most powerful signals Breeze has are invisible to every bot that matters.

Not crawlable
Warning /Social Proof

No named clients, no pricing signals

Enterprise buyers expect to see who you work with before they book a demo. No logos, no testimonials, no case studies, no pricing context. The site asks for trust before offering any reason to give it.

0 visible clients
Warning /Discoverability

No schema markup at all

Zero structured data. No Organization, Product, or FAQ schema. Completely invisible to AI Overviews and voice search. When someone asks Perplexity about gaming MoRs, Breeze doesn't exist.

No schema
Warning /Mobile

Mobile experience is an afterthought

No responsive optimization for the primary device enterprise buyers use during initial research. Tap targets too small, layout breaks on smaller screens.

Not optimized
Warning /AI Discoverability

Invisible to AI search agents

No structured content for Perplexity, ChatGPT search, or Gemini. When buyers ask AI about gaming payment processors, Breeze doesn't surface.

0 AI citations

You scored 3. Here's what 10 looks like.

← Breeze.com today Plaid.com (the benchmark) →
Current breeze.com
Plaid.com - the benchmark
⟨⟩
04 / Who We Are

Humans and agents, building together.

Working in concert♫.

Researching, designing, building, and deploying brand experiences for the modern stack. We deliver better product, faster than traditional agencies, because we've rebuilt the process from the ground up.

The Humans
M
Matt Goulet
Creative Director & UI/UX
S
Steve O'Brien
Business & Brand
B
Braeden Norman
Head of Engineering
M
Montana Yorke
Customer Care
C
Christopher Fong
Front End & QA
The Agents
Sally
Sally
Visual Direction & Art Direction
Felicity
Felicity
Research & Competitive Intelligence
Clarence
Clarence
Backend Engineering & Infrastructure
Carter
Carter
Diagnostics, Monitoring & QA
Ralph
Ralph
Frontend Engineering & Build
05 / How We Work

A Process Built for Precision, Speed, and Execution.

Four weeks from intake to launch. Six months of active partnership after.

1

Week 1: Discovery

  • Structured intake sessions with leadership, marketing, and product teams. We embed with your existing team, not replace them
  • Comprehensive audit of existing analytics: GA4, heatmaps, funnel performance
  • Dogfooding new positioning concepts directly with your marketing department. Testing stickiness and feel in real time
  • Stakeholder interviews: what does Breeze feel like to the people who sell it?
  • Competitive UX teardowns: how Xsolla, Paddle, and FastSpring present to enterprise
→ Discovery brief + positioning candidates
2

Week 2: Design

  • Design palette, typography system, responsive hierarchy scale
  • Sample imagery and visual direction boards
  • UI/UX component design language: buttons, cards, forms, data viz, trust signals
  • Information architecture: site map, user flows, conversion funnels per buyer persona
  • Continue dogfooding positioning statements. Refine based on Week 1 feedback
→ Brand direction deck + design system + IA document
3

Week 3: Prototype

  • Implement front-end prototype with real content and approved design system
  • Real-time feedback chat built directly into the prototype
  • Full responsive implementation: desktop, tablet, mobile breakpoints
  • Micro-interaction and animation design: scroll reveals, hover states, transitions
  • Accessibility audit: WCAG AA compliance, keyboard navigation, screen readers
→ Live interactive prototype + annotated feedback log
4

Week 4: Ship

  • Rebuild front-end on production stack
  • CTA infrastructure: demo requests, contact forms, pricing inquiry, calendar integration
  • Analytics integration: GA4, conversion tracking, event taxonomy, custom dashboards
  • SEO foundation: schema markup, meta strategy, XML sitemap, Core Web Vitals 95+
  • Performance budget: sub-2s LCP, zero CLS, optimized asset pipeline
→ Production-ready website deployed
5

Months 2-7: Evolve

5 hours per week of dedicated Studio 1299 attention.
  • Continuous UI/UX refinement based on real user behavior, analytics, and direct feedback from your marketing team
  • Monthly conversion performance reviews with actionable recommendations
  • A/B test execution and analysis: headlines, CTAs, layouts, imagery
  • SEO content expansion: strategic landing pages, AI-optimized content
  • Agentic search monitoring: Perplexity, ChatGPT, Gemini citation tracking
  • Quarterly UX audit: heatmap analysis, funnel optimization
  • Design system maintenance: new components, pattern library, brand consistency
→ Monthly performance report + continuous evolution
Deliverables
Logo System

Primary, secondary, icon, favicon, social variants, dark and light modes

Design System

Documented component library, design tokens, usage guidelines

Brand Guidelines

Color, typography, voice and tone, imagery style, do's and don'ts

Production Website

Responsive, performant, SEO-optimized, conversion-ready

CTA Infrastructure

Demo request flows, contact forms, tracking, calendar integration

Analytics Dashboard

Custom GA4 with KPIs, conversion funnels, traffic sources

5 SEO Landing Pages

vs. Xsolla, vs. Paddle, social casino, iGaming MoR, crypto gaming

LLM-Optimized Content

Structured for Perplexity, ChatGPT, and Gemini citation

6-Month Partnership

5 hours per week of design, development, and optimization

Ongoing Support

Priority bug fixes, content updates, and feature requests within SLA

06 / Our Work

Some recent work.

Two complete design systems we've shipped. Each with its own palette, typography, and emotional register.

++++
Better blood. Better life.
"Clinical precision meets modern wellness."
Proxima Health homepage
Homepage
Proxima Health science page
The Science
Live Components
Gradient Button
0
of Americans have detectable PFAS
Stat Counter
++

INUSpheresis®

Corner Card
The Science
Nav Link
Palette
Display Font
NB INTERNATIONAL
Body Font
Archivo
Layout Concept
Corner marker grid system, gradient accent bars, vertical guideline motif, pill-style headlines, clinical hierarchy
Mood
clinicalprecisewarm authorityhumanscientific
RISE POWER
"Quiet, emission-free power. Deployed."
Rise Power homepage
Rise Power solutions
Live Components
Primary Button
<65 dBA
Acoustic Signature
Metrics Badge
Engineering & Development+
Prototype-to-production engineering for hydrogen fuel cell power systems, thermal management, and modular cartridge design.
Accordion
Corner Bracket
Palette
Display Font
ALDRICH
Body Font
Inter
Layout Concept
72px grid overlay, corner bracket chrome, accordion capabilities, split-section layouts, hexagonal shield mark, metrics band
Mood
tacticalengineeredmission-readysilent authoritydeployed
07 / Next Steps

Where will we take you?

BREEZE
"We can fill in these blanks."
Palette
Display Font
Body Font
Concept
Mood
08 / Get In Touch
Let's Build Breeze 2.0.
hello@studio1299.com
CONFIDENTIAL
Let's talk